SMS marketing offers great benefits to companies in the retail industry. Since retail trends and fashion is constantly changing, text marketing allows you to stay on top of the game and provides you with the perfect platform to communicate with customers regarding any exciting news. Whether you sell generic clothing or speciality retail products, text marketing can benefit you. Here are some great examples of how you can use text marketing:
Text marketing is a great way to let customers know that you have launched a new product or clothing line. This is likely to generate more sales whilst also ensuring that your customers feel that you care about them. The text that you send can include a direct link to your website and it gives off the perception that you are giving priority or first access to your customers, increasing the likelihood of purchase.
Another great way that text marketing can be used is by sending out promotional campaigns or sales offers to customers. Since texts have an exceptionally high open rate, it means that you are guaranteed that almost all your customers will be able to see the deal. Furthermore, since purchasing habits have shifted significantly, more people are purchasing through mobile rather than instore. This change is great for text marketing because it means that your customers can purchase goods through their phone immediately after receiving an offer.
Using text marketing allows you to send a confirmation to customers once they have made an order on your website or app. This gives customers peace of mind that their order was made correctly and that there were no errors in the ordering process. Alongside this, text marketing can be used to let customers know when their items are scheduled for delivery. Keeping your customers up to date with delivery times is great for customer service and it means that they can plan their day accordingly without worrying that they may miss the delivery.
Text marketing can also be used to remind customers of your opening hours. Whilst this may not be needed as frequently as the suggestions mentioned above, it is still highly important. Texting customers with opening times is particularly useful during bank holidays and festive periods, such as Christmas. It ensures that customers are aware of your hours and prevents them from visiting your shop when you are closed.
One final way that text marketing could be used in retail is to provide a loyalty reward system. Typically, loyalty programmes are associated with a physical card or paper coupons which require customers to keep with them. However, text marketing allows you to introduce a new system that removes the need for a physical card. This helps customers because it ensures that they do not have to remember to bring their card every time they purchase but they are still given points or rewards for every purchase.
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