Text marketing is a great strategy for companies in the takeaway industry. The UK takeaway industry has grown to become an extremely popular sector and using text marketing can give you a significant competitive advantage. Furthermore, since the campaigns that you send will be beneficial to customers, this is a strategy that customers are happy to support. There are many ways in which you can incorporate text into your marketing strategy. Let’s look at some great examples below.
SMS marketing provides you with a perfect platform to promote new menu items to customers. This ensures that your customers remain up to date with any changes that you make, no matter how big or small. Using SMS marketing means that you can contact customers directly using personalised messages that include their names. Furthermore, you could also include a document in the text which could include a full version of your menu. This means that your customers would have access to your menu at any time with just a few clicks!
Another way in which SMS marketing can be used is by offering discounts and promotions to customers. The advantage of using SMS marketing to offer discounts is that it will provide you with a competitive edge. Instead of your customers searching online for local takeaway discounts, they will receive an attractive offer straight into their SMS inbox. This can be very rewarding since customers quite often do not know what they want to eat and therefore may sway towards your company if they receive an attractive offer. Another advantage of using SMS to send discounts to customers is that you can use it to drive sales during quiet periods, such as weeknights.
One way in which you can use SMS marketing to increase sales is by sending out campaigns before or during major TV events. This presents a great opportunity because these events are typically watched by millions of people across the country and most viewers will be watching from home. Sending out an SMS campaign right before an event could encourage those people who have not yet eaten to place an order. There are many events which could be targeted, such as the Champions League Final, The X Factor Final or a high-profile boxing match. You could even get creative and change the name of a menu item to represent the event that is happening!
SMS marketing provides you with a platform to keep customers informed of their order. This means that you can send customers a confirmation text once they have made an order. Alongside this, you can use SMS marketing to send a text to customers once their order is out for delivery. These two gestures can go a long way in providing great customer service and ensuring that your customers remain updated on their order progress. It also means that you will receive fewer follow-up calls from customers querying where their order is.
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