Dispatch & Arrival
A great example of how taxi and private-hire firms can use SMS marketing is by texting customers when their cab has been dispatched and then again once a driver has arrived. This simple gesture means that customers can utilise their waiting time without having to wait by their door unknowingly until their driver arrives. It will also benefit the company as it means that customers should be better prepared for when their driver arrives, reducing the waiting time for drivers.
Another benefit of SMS marketing is that it allows your customers to book a taxi using an inbound text message. This means that your customers would no longer have to call you directly but instead, they could send a quick text to book their next cab, providing them with more choice. Due to changes in the way that young people communicate, the option to text may prove to be a very popular alternative to calling.
The most popular SMS marketing campaigns amongst consumers are those that include a discount or promotion. With many consumers now searching online for discount codes before committing to a service, now could be a great time to get creative and start using discounts and promotions to increase bookings. This could be a first-time rider or friend referral discount for example.
SMS marketing is not limited to just customers. A great benefit of SMS is that it can be used to communicate with employees. This can be very advantageous as it allows you to keep drivers up to date with essential news. You could use SMS marketing to send out a request for drivers if you are understaffed one night. Another example would be to inform drivers of any road closures or accidents before their shift so that they are best prepared before they start.
One more way in which SMS marketing can be used is by utilising key events. This is something that is not seen too frequently in the taxi and private-hire sector, but it could offer great results. The events that you use would have to be dependent on expected customer demand but there are many that could be utilised. For example, you could send a reminder text to customers that you are open every day throughout the Christmas period. Another example would be to send out a text message to customers in a specific region when an event occurs, such as a large-scale music festival or sporting event.