Ways to stand out
Whether you're planning a last-minute Black Friday campaign or thinking ahead to the future, there are lots of unique channels available. Try to think outside of the box and find opportunities that your competitors haven't identified. You'll also be able to connect with different user groups, as avid podcast listeners might not be using channels like TikTok, for example. Some ideas to consider are:
Run paid ads
A great way to boost success is via Google, Bing, Facebook, Twitter, or another alternative. Be sure to have a defined goal for your ads otherwise you may be burning cash with no reward. Are you looking to increase brand awareness? Are you trying to sell products? Or, are you trying to remarket to existing customers?
If you are running a Black Friday campaign, make sure that you include a clear call-to-action that makes it easy for prospective customers to determine your offer. Try to include a deadline date too, so they are aware of when your offers expire. Finally, set a realistic budget and try to spread it evenly across several so that ad platforms can understand your campaign and show it to the right audience.
With over 15 million people listening to podcasts in 2020, they are quickly becoming a great way for businesses to promote products and services. Whether you start a podcast show, join established shows as a guest, or advertise on episodes, podcast marketing can help you reach new audiences quickly. Plus, having a show host talk about your product can sound much more organic.
Using influencers provides businesses with a way to reach prospective customers via a trusted source that they follow. While influencer marketing can often get a bad rep, it is a very effective marketing strategy when brands align with the right influencers that have similar values. Be sure to check for credibility by looking at engagement levels and if any brands have worked with the influencers you are considering in the past.
One of the best ways to send promotional offers to your customers during Black Friday is via SMS marketing. Texting customers allows brands to be both personal and direct while cutting out the noise on social channels from competitors. Additionally, it's great for smaller businesses that do not have the budget to compete with large brands financially. All you need to do is type up a 160-character message and hit send. Providing that you have an interesting offer or call-to-action then you are competing on an even playing field. Find out how to get started with SMS marketing.
Another great way to promote your offers is by sending out an email campaign. Using a platform such as MailChimp makes it easy to design a campaign and is free to use if you have under 2,000 contacts. It's also important to use an engaging subject line and preview text.
If you have a low budget, then you can work your magic organically on social media. Make sure you post several updates across all channels and make use of video, stories, and live streams when possible. A great tip is to research hashtags that are regularly searched but aren't too popular. Additionally, search for private groups that may allow you to share your Black Friday deals, which is a great strategy if you are a local business.
social media. Make sure you post several updates across all channels and make use of video, stories, and live streams when possible. A great tip is to research hashtags that are regularly searched but aren't too popular. Additionally, search for private groups that may allow you to share your Black Friday deals, which is a great strategy if you are a local business.
There are plenty of marketing channels that we haven't mentioned. If you can think of something outside of the box that your competitors aren't doing then it's worth taking a gamble and trying it. Some traditional methods that are still effective range from radio ads to direct mail and billboards.