We're excited to share that we were recently invited to speak on the Social Selling podcast. Our Head of Marketing, Liam, joined show host Antoine Gagné from J7 Media, to discuss all things SMS and the success of our podcast, 20 Minute Marketing.
The episode initially focused on our podcast and how it has grown in size thanks to a consistent schedule and a focus on high-quality guests that share actionable tips. Liam discussed the challenges of starting from scratch and trying to find guests, and the missed opportunities by publishing our initial batch of episodes all at once.
Liam also discussed the networking benefits that podcasting provides and how it has allowed him to meet experts across many areas in marketing. Additionally, he touched on how it's great for content creation and sharing different formats with our followers.
Then, the focus of the episode switched towards SMS and how brands can use it to stand out. Liam shared an example of how texting customers can be used by smaller businesses to compete on a level playing field. He also shared how Chipotle is using SMS and tips on how to increase your SMS opt-in list, and create engaging campaigns.
To listen to the Social Selling podcast, then head over to Spotify or listen below.
The 20 Minute Marketing Podcast is available on Spotify, Apple Podcasts, Google Podcasts, and more