SMS Marketing for Charities and Non-Profits

SMS marketing is the perfect channel for charities and non-profit organisations. This is because it provides you with an easy and cost-effective way of communicating with stakeholders. Alongside this, it reduces time. Thanks to SMS, you no longer have to call or write to donators regarding company news or requesting future donations. Instead, you can communicate with each different stakeholder group with one collective text message campaign. Therefore, allowing you to utilise the time you previously used on calls or typing letters on other areas of your organisation. Here are some great examples of how SMS can be used by charities and non-profit organisations:

Give Thanks

Text marketing provides you with a platform to thank people for making donations to your charity. As mentioned previously, this can save significant time compared with sending out thank you letters or phoning donators. It is a great form of customer service and ensures that the donator understands that you are thankful for their contribution. Furthermore, you could also include a link to your website or a document that tells the donator exactly what their donation will help achieve or be used for.

Inform Volunteers

Another way in which SMS marketing can be used is to communicate with your volunteers. This is great for larger charities or non-profit organisations that have volunteers located across multiple areas. For example, you could send a text campaign informing volunteers about upcoming events which included a sign-up link. Alongside this, SMS marketing also gives you a platform to inform volunteers of any updates or campaign results whilst thanking them for their time if they have participated in an event. Again, minimising time and allowing you to focus on other activities.

Provide Updates

SMS marketing also provides you with a platform to send company updates to donators and other stakeholders. This ensures that everyone remains updated on your activities and current campaigns. Furthermore, it could encourage people to donate if they see all the good work that you are doing. Since SMS has an exceptionally high open rate, you can rest assured that almost all of the donators or other stakeholders that you send a text to will open and read it.

Boost Attendance

SMS marketing is a great way to promote and boost event attendance. The events that you promote could be as large as a 10k run or as small as a local food drive. Once you send the campaign, the text message also serves as a great reminder to anyone considering attending. Alongside this, your text campaign can encourage people to RSVP by replying to the text which will help determine the number of attendees. Since not everyone has social media or uses email actively, using SMS ensures that you get the information you need out to as many people as possible.

Send Inspiration

Depending on your services, you can also use SMS marketing to send inspirational messages to those in need. This could be in the form of a famous quote or a perhaps a link to your website that includes helpline numbers or professional services. This quick message could have a huge impact on someone in need and can be easily accessed at a later date if required. Finally, since you can greet people using a first name basis via SMS marketing, it gives the text message a much more personal feel.